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ICSMT™

Where pastel meets brutalism for a barbering technique

  • Type
    website
  • Year
    2021
  • Scope
    UI/UX
    Frontend
  • Challenge
    A master barber needed to introduce his own female-focused "fade" technique and get barbers to try it

What we did

A bold landing pairing pastel tones with brutalist type, custom illustrations, and interactive video accents

ICSMT landing hero proclaiming the next generation of female barbers
Outcome

A landing that surprises precisely because no one expects this look in barbering

Pastel section with floating barber tools and brutalist technique headline
Numbered fade steps around a lineup-style portrait with tools list
Mission section with globe elevating the lady barber worldwide
ICSMT footer with oversized contact invitation and email signup

Technologies

  • Animations — GSAP

  • Frontend Framework — Nuxt 2

Client

  • Teddy Van Kempen

Industry

  • Beauty

  • Education

Emotion

  • Excitement

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